In the creation of our distinguished hair care collection, we adhere to four guiding principles that are fundamental to our ethos.

• Essential Efficacy: In our formulations, we embrace a minimalist approach, selecting only the most essential active and functional ingredients necessary to ensure product efficacy and stability. We refrain from using superfluous additives like fragrances or dyes. Our commitment to simplicity is evident in our concise ingredient lists, typically featuring fewer than twenty components. Our sensitive skin-targeted TEN range epitomizes this philosophy, strictly limited to ten ingredients or fewer.

• Uncompromised Safety: The well-being of our clients and the planet is paramount. Any ingredient with a questionable safety profile or environmental impact is meticulously scrutinized against the latest scientific research. If concerns persist, the ingredient is prohibited, as reflected in our stringent blacklist.

• Natural Integrity: Aligning with the ISO 16128 standard, our hair care products boast at least 80% naturally-derived ingredients, echoing the beauty industry’s consensus for a unified definition of natural and organic components. Often surpassing this threshold, many of our formulas exceed 90% natural origin, and our PLANTES line proudly bears organic certification according to the COSMOS standard.

• Absolute Transparency: We believe our customers deserve full visibility into what they apply to their hair. Each ingredient is listed on our website, along with comprehensive details about the functionality and concentration of actives, particularly in our LAB range. In addition to our openness, we actively showcase ratings from independent, external beauty apps that verify the composition of our products.

Our French heritage is not just a hallmark of quality; it’s a reflection of our dedication to crafting hair care solutions that are as pure and effective as they are luxurious, with the French flair for beauty and elegance woven into every product.